Goal: Develop an app that delivers the ability to purchase and download hunting/fishing licenses and vehicle registration renewals for multiple states and provinces across the U.S. and Canada.
The design approach I took was to allow customized pages for each state/province to feature content relevant to their residents and guests. This way we could delivery a powerful platform with the right level of engagement and features while still allowing the business owner to maintain ownership of the content and provide specific value to their residents. The app helped drive conversion of field sales to online sales which resulted in increased revenue to ACTIVE and a greener experience for users and local government.
I lead this project as the Product Manager and directed the UX resources to our initial launch. The image above shows examples of the different skins we made available by default to every state/province we served. They also had the option to upload a custom background image for their unique home page.
The design approach I took was to allow customized pages for each state/province to feature content relevant to their residents and guests. This way we could delivery a powerful platform with the right level of engagement and features while still allowing the business owner to maintain ownership of the content and provide specific value to their residents. The app helped drive conversion of field sales to online sales which resulted in increased revenue to ACTIVE and a greener experience for users and local government.
I lead this project as the Product Manager and directed the UX resources to our initial launch. The image above shows examples of the different skins we made available by default to every state/province we served. They also had the option to upload a custom background image for their unique home page.