Ride Service Loyalty Programs

It’s no secret Uber changed the game for getting around. I can’t remember the last time I actually called a cab. Not hailed a cab, but called one. 

I’ve been using Uber for over a year now. And recently I started using Lyft as well. Both apps sit side-by-side on my phone. I tend to use Uber first since I’ve had them the longest. But if Uber has surge pricing, I immediately flip over to Lyft and see what their rates are. 

Why? Because there’s no reason for me to have loyalty to either of them. They both provide the exact same service and quality (at least for the use-your-own-car experience).  For me, it’s all about cost savings. 

These companies need a loyalty program. Something that entices me to stay with one over the other, even if it’s slightly more expensive every now and then. If I could earn free rides every month or so, I’d certainly stick with one brand. 

What percentage of surge pricing would be your cutoff for loyalty to a ride service brand?